Kurt Denison

Working within Steelcase launching the Coalesse brand from conception, developing digital marketing and communications strategy, managing budget and roadmaps for programs and experiences to support the sales process, customer touch points and marketing initiatives.

• Lead the design, research, development, and content management of new Global Coalesse.com website, Coalesse eCommerce website, Coalesse mobile applications, third party sites, Social commerce retailers consistently increasing brand recognition, traffic, and sales. Partner and align with internal IT stakeholders to optimize resources.

• Establish and manage relationships with vendor partners including web and mobile developers, interactive digital designers, advertising agencies, media networks, photographers and renderers.

• Develop and mentor a team globally around clear processes and objectives. Presenting to business stakeholders across departments.

• Developed digital marketing metrics and analytics platforms, reporting and insights.

• Established Coalesse social media platforms and communication channels and developed email marketing to increase customer engagement.

• Support traditional & offline marketing and communication needs with development of product literature, advertising, graphic communications, sales support materials and worked and organized events while architecting into online & digital formats.

• Develop online advertising strategy and art direction, SEO, promotions and contests around brand and marketing goals.

Created a portfolio of Knoll business tools. Marketed products by developing and implementing advertising, promotional and proposal materials within deadline and content guidelines. Assisted sales in achieving annual sales goals by supporting the management of accounts and new business, developing presentations, tracking sales and competitive data, and networking with A&D and dealer community.

Assisted creatives in one of Chicago’s top advertising agencies. Jobs or tasks included: research, product photography, trend reporting, graphic design, social media, web metrics and copywriting, for the following accounts:

• Wal-Mart, USG, Masterlock, Kohls, Gerber, Fluidmaster, Elkay, Home Depot, Chamberlain, Bon Ton, Tractor Supply and Sam’s Club.