Sr. Marketing Communications Specialist / Coalesse
Working within Steelcase launching the Coalesse brand from conception, developing digital marketing and communications strategy, managing budget and roadmaps for programs and experiences to support the sales process, customer touch points and marketing initiatives.
• Lead the design, research, development, and content management of new Global Coalesse.com website, Coalesse eCommerce website, Coalesse mobile applications, third party sites, Social commerce retailers consistently increasing brand recognition, traffic, and sales. Partner and align with internal IT stakeholders to optimize resources.
• Establish and manage relationships with vendor partners including web and mobile developers, interactive digital designers, advertising agencies, media networks, photographers and renderers.
• Develop and mentor a team globally around clear processes and objectives. Presenting to business stakeholders across departments.
• Developed digital marketing metrics and analytics platforms, reporting and insights.
• Established Coalesse social media platforms and communication channels and developed email marketing to increase customer engagement.
• Support traditional & offline marketing and communication needs with development of product literature, advertising, graphic communications, sales support materials and worked and organized events while architecting into online & digital formats.
• Develop online advertising strategy and art direction, SEO, promotions and contests around brand and marketing goals.